My what? USP?
Anyone who is selling anything needs to be able to say concisely what their "Unique Selling Proposition" is. What makes YOU different and better from your competition. And believe me, whether you are in career transition or selling a service or product, you have competitors. And many of them don't know their USP ... duh.... they are doing what most people do. They are trusting that the product speaks for itself.
Here are some examples of possible USPs:
Realtor: specialize in investment properties; price it right the first time so it sells fast.
CPA: fast turnaround, take the time to understand what client is trying to accomplish
Project Manager: recognize the business impact of the process - big picture as well as detail driven
IT specialist: help you get what you really need, not just what you thought would work. (good communicator)
Administrative Assistant: anticipate and operate proactively. Systems oriented.
Diane as your Coach: fearless about asking the questions that facilitate major shifts for my clients; you get where you want to go, faster and easier
Of course for every USP there are examples you'll use in the interview that demonstrate how and why your USP is important to the interviewer or to solving the client's problem. You can find lots of information and examples on the internet, or better yet work directly with me as your coach. (just had to put in a plug!)
Take Charge -- Get moving!
Love and light,
Diane
